Brand Tango Dominates Hospitality Branding in Local ADDY® Competition

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Brand Tango Dominates Hospitality Branding in Local ADDY® Competition

Brand Tango a Deerfield, Fla-based marketing, technology and design firm, was recently honored in March, 2013 as a top award recipient in local ADDY® competition, taking home 17 gold and silver ADDY Awards, plus the Best of Print and Judges Choice Awards. All 17 entries recognized by the American Advertising Federation of Greater Fort Lauderdale are now eligible for regional and national recognition from the American Advertising Federation. With more than 50,000 entries annually, the ADDY Awards are the world’s largest advertising competition.
A&G: How important is branding for local small businesses in Florida hospitality industry?

BT: “Never before have there been such powerful tools for branding hospitality and destination experiences. We are entering a new era where marketing is no longer just about reach, frequency and message. The leading brands are continuing to build true differentiation, brand value and emotional desire using tablet and mobile to plug visitors and guests directly into a destination or hospitality experience.” – Joe Russoniello, President

Gold Awards went to Brand Tango’s work for Casa D’Angelo, Factory Shred, SeaGear Marine, Accen-tu-ate, Unlimited Vacation Club, Premier Cancun Vacations, Dollar General, and Sirenis Hotels & Resorts. Silver awards went to work for Sirenis Hotels & Resorts, Factory Shred, Accen-tu-ate, Royal Resorts, and Casa D’Angelo.Brand Tango team members recognized at the local awards ceremony include James Kluetz, vice president and creative director; Paul Cooper, creative director, copywriter and designer; Fernanda Gomez, account executive; and Joe Russoniello, president and new business development.Brand Tango has also been named a finalist for four ADDY awards to be announced at the American Resort Development Association’s April convention in Hollywood, Fla. While there, Brand Tango will be demonstrating its award-winning new technology solutions for shared-ownership sales, including tablet and smartphone-based applications.


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